After taking a hiatus in activity while the real estate market settled out, WestRidge has come back strong with new pricing, new products and new standards, according to Bill Mullin, chief operating officer for WestRidge’s developer. “We decided to ‘go south’ for the winter and wait for all the noise to sift out of the market and in retrospect, that was a great decision," Mullin said.
WestRidge is an active adult community comprised of 146 homes at the crossroads of Massachusetts in Hudson, MA. The community is based on Thorndike’s Red Mill Village community in Norton, MA.
Mullin further talked about changes. “To just re-open would not have made sense. The market has changed, the world has changed over the last year and we are responding to it. No one is smarter than the market.”
Mullin stated that all prices for all homes have been lowered. Also, the standard offering in each home has been upgraded to included expanded hardwood floors, granite in the designer kitchens, upgraded cabinetry and natural stone fireplace surrounds. Another change came about by listening to consumers at Red Mill Village who were asking for smaller, detached homes. Thorndike’s architects have come up with a new series of “cottage homes” which are smaller than the prior offering, but still give a homebuyer an option of buying a separate home.
While the market is not fully back, we are seeing a great deal more interest from people who are ready for the next chapter. And, it being a buyer’s market means that the reduction in the price of our buyer’s home can be offset by the reduced price and higher standards in one of our WestRidge homes. In any case, we are back ‘up north’ and are gung-ho!!